{"id":2277,"date":"2020-10-19T09:49:53","date_gmt":"2020-10-19T09:49:53","guid":{"rendered":"https:\/\/shortrentalpro.com\/blog?p=2277"},"modified":"2023-02-04T13:30:43","modified_gmt":"2023-02-04T13:30:43","slug":"10-ways-to-market-your-airbnb-that-are-guaranteed-to-work","status":"publish","type":"post","link":"https:\/\/shortrentalpro.com\/blog\/10-ways-to-market-your-airbnb-that-are-guaranteed-to-work\/","title":{"rendered":"10 ways to market your Airbnb (that are guaranteed to work in 2022)"},"content":{"rendered":"\n<p><strong>This article covers 10 different ways to promote your listing on Airbnb that will result in more customers paying higher prices and staying for longer. This is an in-depth article of all of the things that most Airbnb hosts don\u2019t do. They\u2019re leaving money on the table. If you do these things, I would bet money you will see results!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-2d1102f3\" data-scroll=\"true\" data-offset=\"30\" data-delay=\"800\"><div class=\"uagb-toc__wrap\"><div class=\"uagb-toc__title-wrap\"><div class=\"uagb-toc__title\">What&#8217;s in this article?<\/div><\/div><div class=\"uagb-toc__list-wrap\"><ul class=\"uagb-toc__list\"><li><a href=\"#1-collect-email-addresses-from-every-single-guest\">1. Collect Email addresses from every single guest.<\/a><\/li><li><a href=\"#2-create-your-own-website\">2. Create your own website.<\/a><\/li><li><a href=\"#3-social-media\">3. Social Media <\/a><\/li><li><a href=\"#4-leave-lots-of-marketing-literature-branded-at-your-property\">4. Leave (lots of) marketing literature &#8211; branded &#8211; at your property.<\/a><\/li><li><a href=\"#5-special-offers-generate-urgency-and-sales\">5. Special Offers Generate Urgency (and Sales)<\/a><\/li><li><a href=\"#6-seo-search-engine-optimization\">6. SEO (Search Engine Optimization)<\/a><\/li><li><a href=\"#7-highly-targetted-facebook-ads\">7. Highly Targetted Facebook Ads<\/a><\/li><li><a href=\"#8-things-to-include-in-your-promotions\">8. Things to include in your promotions<\/a><\/li><li><a href=\"#9-repeat-repeat-repeat\">9. Repeat, Repeat, Repeat!<\/a><\/li><li><a href=\"#10-just-do-it\">10. Just do it!<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Some things might sound obvious, some things not so obvious. <strong>I&#8217;d really appreciate it if you\u2019d leave a comment in the section below as to what you\u2019ve found new, useful and interesting.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-collect-email-addresses-from-every-single-guest\">Collect Email addresses from <span style=\"text-decoration: underline;\">every<\/span> single guest.<\/h2>\n\n\n\n<p>Okay, that sounds obvious, but it\u2019s an easy thing that anyone and everyone could and should do, but <span style=\"text-decoration: underline;\">most people don\u2019t do<\/span>!<\/p>\n\n\n\n<p>Of course, you need to get your guests&#8217; permission to do this and be GDPR compliant (see <a rel=\"noreferrer noopener\" href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\" target=\"_blank\">GDPR definition here<\/a>), however, once you have email addresses <strong>they are like gold dust<\/strong>, and can drive engagement and traffic for your listing (and indeed traffic back to your own website) and generally promote your listing on the internet.<\/p>\n\n\n\n<p>Here are six ways to collect email addresses:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>when your <a class=\"wpil_keyword_link\" title=\"guests\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/shortrentalpro.com\/bloghow-and-why-to-build-great-relationships-with-your-airbnb-guests\/\">guests<\/a> log onto your Wi-Fi have them connect via Facebook signup or email sign-up address (incorporate marketing permission into this process). This is an awesome way to collect addresses. An example of a provider of this service is <a href=\"https:\/\/beambox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">beambox.com<\/a> which starts at only \u00a325 a month (please note I am not compensated for including their link), and there are many other similar services.<\/li><li>Before your guests check in to your property, whichever way you have sourced the booking (i.e. Airbnb, <a class=\"wpil_keyword_link\" href=\"https:\/\/shortrentalpro.com\/blogairbnb-vs-booking-com-which-is-better-for-hosting\/\" title=\"Booking.com\" data-wpil-keyword-link=\"linked\">Booking.com<\/a>, Expedia, vrbo.com, etc) send the guest a registration form. This not only looks professional but it enables you to capture the contact information including address and email address. (Tip, if you really want to get good reviews, send people a thank you postcard through the post, i.e. snail mail. The fact that you\u2019ve been bothered to do this will speak volumes).<\/li><\/ul>\n\n\n\n<p>Here&#8217;s an example of the sign-up form I use:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2019\/10\/collect-guests-email-address-1024x623.jpg\" alt=\"how to market your airbnb\" class=\"wp-image-763\" srcset=\"https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2019\/10\/collect-guests-email-address-1024x623.jpg 1024w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2019\/10\/collect-guests-email-address-300x183.jpg 300w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2019\/10\/collect-guests-email-address-768x467.jpg 768w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2019\/10\/collect-guests-email-address-850x517.jpg 850w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2019\/10\/collect-guests-email-address.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>If you\u2019re wondering how to get someone to follow a link to sign up to an online registration form when some of the booking platforms block this on their messaging system, remember you have the guest&#8217;s mobile phone number and you can send them a text message. I recommend using a text message service that shows the name of my property rather than my mobile phone number. The service I use is textlocal.com.<\/li><li>Some booking engines will automatically give you people&#8217;s email addresses. The main booking channel that does this (in my experience) is Expedia (and there are 100s of affiliates). Use this information (but of course be GDP are compliant in the EU).<\/li><li>This sounds simple, but if you call guests to welcome them prior to their stay, and you don\u2019t have their email address, just ask for it because you\u2019ve got to send them arrival information anyway. You can add it to your mailing list and use it again in the future.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-create-your-own-website\">Create your own website.<\/h2>\n\n\n\n<p>One of the main purposes of a website is to collect leads\/contacts\/email addresses. I can build you a website. Please <a href=\"https:\/\/shortrentalpro.com\/blogcontact-us-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact me<\/a> for information on getting a stunning website for a very low fixed fee. Here&#8217;s an example of a website I built for a client recently:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/elmtreeatsherwood.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-19-at-10.29.59-1024x639.jpg\" alt=\"Ways to market your Airbnb\" class=\"wp-image-2297\"\/><\/a><\/figure>\n\n\n\n<p><strong>The benefits of your own website are huge. Let\u2019s have a look at a few of them:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you have your own website you have a facility to take direct bookings.<\/li><li>If you have your own website you can link this with a <a class=\"wpil_keyword_link\" title=\"Facebook\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/shortrentalpro.com\/blog10-amazing-tips-on-promoting-my-airbnb-listing-on-facebook\/\">Facebook<\/a> page and an Instagram page to help promote your listing.<\/li><li>You can use your website to get listed with local tourism bodies, or indeed any other relevant organization. A good example of this is one of our properties which is near a hospital: we advertise in the hospital magazine because a, it\u2019s a charitable magazine and means we can give a bit back and it gives us great exposure to people who are likely to stay in our apartments for a long time full<\/li><li>Having your own website also enables you to signup for a Google my <a class=\"wpil_keyword_link\" title=\"business\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/shortrentalpro.com\/bloghow-to-target-business-travellers-on-airbnb-booking-com\/\">business<\/a> account (GMB listing). This means that your property will appear when people search for it, and there will be a little flag with your property name on Google Maps. Even more importantly a GMB listing will concatenate all of your reviews from booking.com, TripAdvisor, and Expedia.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-social-media\">Social Media <\/h2>\n\n\n\n<p>This goes hand-in-hand with having a website. However, even if you don\u2019t have a website you can still make great use of <a class=\"wpil_keyword_link\" href=\"https:\/\/shortrentalpro.com\/blog12-tips-on-how-to-promote-your-airbnb-on-instagram\/#\" title=\"social media\" data-wpil-keyword-link=\"linked\">social media<\/a> by posting really superb images of your property. The saying \u201ca picture tells 1000 words&#8221; doesn\u2019t come from nowhere! Here&#8217;s an example from Instagram of a really stunning post: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"1024\" src=\"https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/instagram-airbnb-post-596x1024.jpg\" alt=\"Ways to market your Airbnb\" class=\"wp-image-2285\" srcset=\"https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/instagram-airbnb-post-596x1024.jpg 596w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/instagram-airbnb-post-175x300.jpg 175w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/instagram-airbnb-post-768x1319.jpg 768w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/instagram-airbnb-post.jpg 349w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;If you are regularly posting great pictures of your property that really make it shine, this will build trust with your audience that they will be staying somewhere high quality.&#8221;<\/p><\/blockquote>\n\n\n\n<p>In addition to pictures, I also post screenshots of reviews, particularly on Facebook. This \u201csocial proof&#8221; shows people real-life evidence of other people who appreciate your property. And of course, if you link back to your page on Airbnb, Booking.com, TripAdvisor etc, people can then go and read those reviews for real, and the more engaged they are with your property, the more likely they are to book it.<\/p>\n\n\n\n<p>Going hand-in-hand with that, many of the more sophisticated online travel agencies (booking.com, Expedia, etc) Use what\u2019s called re-targeting. This means if you have visited a particular property page on their website, they will send you emails about this property and it may well pop up on Google search results. You can read more about retargeting in this video  (It&#8217;s worth watching):<\/p>\n\n\n\n<div id=\"ppdiv-wrapper-2150993\" style=\"width: 100%;height: auto;\"><div id=\"ppdiv_2150993\" class=\"pp-video-container\" style=\"width: 100%; height: auto;\"><\/div><\/div><script type=\"text\/javascript\" src=\"https:\/\/s3.amazonaws.com\/press-play-v2\/2137872\/2150993\/outer.js\"><\/script>\n\n\n\n<p>Credit: <a href=\"https:\/\/www.youtube.com\/channel\/UCEzSSbs3Wfe5p4dBzzjrjvw\">Surfside PPC<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-instagram-google-shorts-and-tiktok\">Use Instagram, Google Shorts and Tiktok<\/h2>\n\n\n\n<p>People love watching short-form videos and browsing photos. These &#8216;newer&#8217; forms of social media are instantly engaging and can help drive traffic to your website or Airbnb link. I&#8217;ve written an article about <a href=\"https:\/\/shortrentalpro.com\/blog12-tips-on-how-to-promote-your-airbnb-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">getting more bookings on Instagram<\/a> here. However the same applies to Tiktok, and Google shorts (60-second portrait youtube videos) as it does Instagram. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-leave-lots-of-marketing-literature-branded-at-your-property\">Leave (lots of) marketing literature &#8211; branded &#8211; at your property.<\/h2>\n\n\n\n<p>In your property leave marketing literature with your branding material and most importantly business cards, but also a welcome letter with your headed paper, and a nice branded &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/shortrentalpro.com\/blogcreate-a-perfect-airbnb-house-manual-3-choices\/\" target=\"_blank\">house manual<\/a>&#8220;. (Please see my separate article about <a rel=\"noreferrer noopener\" href=\"https:\/\/shortrentalpro.com\/blogwhy-brand-your-short-term-rental\/\" target=\"_blank\">branding your Airbnb<\/a>). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-special-offers-generate-urgency-and-sales\">Special Offers Generate Urgency (and Sales)<\/h2>\n\n\n\n<p>There\u2019s a good reason why retailers have Black Friday sales. They work. Booking.com does them, so you can too!<\/p>\n\n\n\n<p>If you give people a limited period of time in which to book something, this creates urgency and a desire to make a decision quickly if the discount only lasts for 48 hours, for example. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"274\" src=\"https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/special-offer.png\" alt=\"\" class=\"wp-image-2302\" srcset=\"https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/special-offer.png 819w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/special-offer-300x100.png 300w, https:\/\/shortrentalpro.com\/blog\/wp-content\/uploads\/2020\/10\/special-offer-768x257.png 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><\/div>\n\n\n<p>Also, on a very simple level special offers are a good reason to reach out to people, and is something which would be a great subject for a mailshot. (I recommend you use <a rel=\"noreferrer noopener\" href=\"https:\/\/mailchimp.com\/pricing\/\" target=\"_blank\">Mailchimp<\/a> (they have a free plan for up to 2000 contacts) for sending mailshots with the email addresses you collect. <\/p>\n\n\n\n<p>Mailchimp is one of the most competitively priced providers on the marketplace, and you can view real-time information about who has actually opened your emails and who hasn\u2019t, which links have been clicked, and which haven\u2019t. Essentially enables you to tweak and target your further mailshots in the right way (i.e. Great marketing intelligence).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-seo-search-engine-optimization\">SEO (Search Engine Optimization)<\/h2>\n\n\n\n<p>Put (very) simplistically, the more &#8220;noise&#8221; there is about your property on the Internet (this applies to any website) the more exposure the website, or in your case, the property will get.<\/p>\n\n\n\n<p>Therefore, although harder to measure, it will not do any harm at all to mention your property on Pinterest, Cora, other Facebook pages, blogs, and really any other online resource that you can think of. Again the more mentions you get (in appropriate and relevant places) the more interest in your property there will be.<\/p>\n\n\n\n<p>If you have your own website, and once again <a href=\"https:\/\/shortrentalpro.com\/blogsite-in-a-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">we can create this for you<\/a>, you can add blog posts.<\/p>\n\n\n\n<p>Great examples of blog posts about your property would include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Things to do in your area<\/li><li>News about your property<\/li><li>Articles about why to stay at your property (because it\u2019s near a local business &#8211; like a hospital or concert hall, for example)<\/li><li>Screenshots of your reviews<\/li><\/ul>\n\n\n\n<p>Essentially, anything that\u2019s relevant to your property is useful. Blogging can get complicated, and there are literally millions of internet and youtube posts about it, but for this purpose let&#8217;s keep it straightforward: <\/p>\n\n\n\n<p>The two Golden rules to follow are that the article (blog post) is useful to the reader, has a couple of images in it, and references your property once or twice (don&#8217;t go crazy). Once again &#8220;a picture tells 1000 words&#8221; and pictures help it with engagement.<\/p>\n\n\n\n<p>If you look at this website (satisfiedsleepers.com) for example, The more content I publish, unsurprisingly the more traffic I have to the website. The same applies to your property.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-highly-targetted-facebook-ads\">7. Highly Targetted Facebook Ads<\/h2>\n\n\n\n<p>Facebook ads are great because they can really target the people you want to reach out to. For example, if you want to target people who live within a 10-mile radius of your property, you can do this. This might be relevant to &#8211; for example &#8211; promote your page to people who have relatives who might want to stay at your property whilst they\u2019re visiting people in your area.<\/p>\n\n\n\n<p>One thing to be aware also with Facebook ads is not to go crazy. Be very careful with the budget, and create several variations of your advert. Now, to the newcomer this might sound really complicated, however, actually isn\u2019t. Here\u2019s a video of how to create Facebook ads that you might find useful:<\/p>\n\n\n\n<div id=\"ppdiv-wrapper-2150994\" style=\"width: 100%;height: auto;\"><div id=\"ppdiv_2150994\" class=\"pp-video-container\" style=\"width: 100%; height: auto;\"><\/div><\/div><script type=\"text\/javascript\" src=\"https:\/\/s3.amazonaws.com\/press-play-v2\/2137872\/2150994\/outer.js\"><\/script>\n\n\n\n<p>Credits: <a href=\"https:\/\/www.youtube.com\/channel\/UC5Dv8i_vH5M9rB3HOZDCkng\">Ben Heath<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-things-to-include-in-your-promotions\">8. Things to include in your promotions<\/h2>\n\n\n\n<p>We\u2019ve talked about pictures and reviews already, however, there are other things to point out in your promotions of your property that are really important. These include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Features of your property. This is really important. People need to know if you have a kitchen with a tumble dryer and washing machine (for example). People need to know how many bathrooms you have, and how many people you can accommodate.<\/li><li>Avoid mentioning pricing too much when you promote your property. Remember people make decisions emotionally and then back it up with rationale and logic. People don\u2019t tend to make decisions based on the <a class=\"wpil_keyword_link\" title=\"price\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/shortrentalpro.com\/bloghow-to-price-your-airbnb\/\">price<\/a> they make them based on how much they like or how strongly they feel about something. See this <a href=\"https:\/\/www.inc.com\/logan-chierotti\/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\" target=\"_blank\" rel=\"noreferrer noopener\">article on Inc.com<\/a> if you need convincing about this! Remember you\u2019re selling here so put your best foot first using images, complimentary reviews, And features, and this will go a long way.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-repeat-repeat-repeat\">9. Repeat, Repeat, Repeat!<\/h2>\n\n\n\n<p>One of the most important lessons I learned when I started my sales and marketing career was that <strong><span style=\"text-decoration: underline;\">one promotion is not enough<\/span><\/strong> (this could be a mailshot, phone call, or these days an Internet advert). <\/p>\n\n\n\n<p>Xerox the photocopier company in the late 1990s did a survey that suggested the customer needed seven \u201ctouches \u201c(i.e. contacts of various sorts) for them to close a deal. My personal view is that you don\u2019t need seven contacts to insure someone, but don\u2019t send one newsletter or make one Facebook post and expect to get a flood of bookings. It doesn\u2019t work that way. <\/p>\n\n\n\n<p>People take notice when they have repeated contact with a business, ideally in multiple forms. So keep going, and keep promoting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-just-do-it\">10. Just do it!<\/h2>\n\n\n\n<p>OK no, I\u2019m not sponsored by Nike (!) but the fact is that if you don\u2019t take action on these points, nothing will happen, whereas if you do take action, even if it\u2019s one step a day, then you\u2019ll for sure see an uptick in your results.<\/p>\n\n\n\n<p>One of my business mentors used to use this quote, which I found highly inspirational: <strong>\u201cGood things come to those that wait, but only the things left behind by those that hustle\u201d<\/strong>. Isn\u2019t that the truth?! (Original quote by Abraham Lincoln).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Good things come to those that wait, but only the things left behind by those that hustle<\/strong>.<\/p><cite>Abraham Lincoln<\/cite><\/blockquote>\n\n\n\n<p>A great video I found for taking action is here, and is an awesome resource for getting going:<\/p>\n\n\n\n<div id=\"ppdiv-wrapper-2150997\" style=\"width: 100%;height: auto;\"><div id=\"ppdiv_2150997\" class=\"pp-video-container\" style=\"width: 100%; height: auto;\"><\/div><\/div><script type=\"text\/javascript\" src=\"https:\/\/s3.amazonaws.com\/press-play-v2\/2137872\/2150997\/outer.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>(Credits <a href=\"https:\/\/www.youtube.com\/channel\/UCsT0YIqwnpJCM-mx7-gSA4Q\">TedEx Talks<\/a>)<\/p>\n\n\n\n<p>I hope you found this resource useful. If you have I\u2019d really appreciate if you shared it on your social networks. If you\u2019d like to contact me about this please feel free to reach me via email to tony@shortrentalpro.com or contact me via our Facebook page: <a href=\"https:\/\/www.facebook.com\/shortrentalpro\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/shortrentalpro<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-further-reading\">Further Reading:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-shortrentalpro-com wp-block-embed-shortrentalpro-com\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/shortrentalpro.com\/bloghow-to-respond-to-airbnb-reviews-the-right-way\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-shortrentalpro-com wp-block-embed-shortrentalpro-com\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/shortrentalpro.com\/blog20-ways-to-increase-your-bookings-airbnb\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This article covers 10 different ways to promote your listing on Airbnb that will result in more customers paying higher prices and staying for longer. This is an in-depth article of all of the things that most Airbnb hosts don\u2019t do. They\u2019re leaving money on the table. If you do these things, I would bet &#8230; <a title=\"10 ways to market your Airbnb (that are guaranteed to work in 2022)\" class=\"read-more\" href=\"https:\/\/shortrentalpro.com\/blog\/10-ways-to-market-your-airbnb-that-are-guaranteed-to-work\/\" aria-label=\"Read more about 10 ways to market your Airbnb (that are guaranteed to work in 2022)\">Read more<\/a><\/p>\n","protected":false},"author":8,"featured_media":5091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[674,1232,352,232],"tags":[1750,484,1834,534,646],"class_list":["post-2277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airbnb","category-booking-platforms","category-booking-com","category-making-money","tag-airbnb-es","tag-booking-com","tag-facebook-es","tag-increase-sales","tag-increasing-profit"],"_links":{"self":[{"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/posts\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":1,"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/posts\/2277\/revisions"}],"predecessor-version":[{"id":5767,"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/posts\/2277\/revisions\/5767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/media\/5091"}],"wp:attachment":[{"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/media?parent=2277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/categories?post=2277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shortrentalpro.com\/blog\/wp-json\/wp\/v2\/tags?post=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}